What is Pey Per Click Advertising ?

Lorine Helwick: PPC advertising is a paid service by Google to get listed directly on the first page.

Maria Devenney: You can place an advertisers ad on your website, and each time a person clicks the link and gets redirected to the advertisers site from YOUR site, you get paid.

Frederick Mccoach: Pay per click is the paid service in which the the number of visitors will generate the traffic for the website.

Antone Youla: Pay Per Click (PPC) Advertising is a type of online advertising in which advertisers (i.e. you) pay for visitors on a Cost Per Click (CPC) basis. That is, advertisers only pay when a Web searcher actually clicks on a link and visits their Web site. PPC advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. With Pay Per Click Adverting, an ad can be displayed many times, but the advertiser pays nothing unless a Web searcher actually clicks on the ad. When d! one correctly, PPC Advertising can produce highly targeted traffic -- the most sought-after and valuable entity on the Web.Call it the evolution of the "traditional" search engine. Pay Per Click Search Engines allow advertisers to sign up and bid on specific keywords -- keywords that are relevant to the particular products and/or services available on their Web site. Advertisers bid for priority location in the search results of these relevent keywords. The order in which listings for a particular keyword are displayed is determined by the amount of these bids.Depending on the specific PPC Search Engine and also on the demand for a specific keyword, the CPC for that specific keyword can be as little as $0.01 or as much as a few dollars. When a Web searcher types in that keyword, that advertiser's listing will be ranked according to the amount bidded, compared with all other bids on that keyword. But regardless of how many times the listing appears, that advertiser only pays! when a searcher actually clicks on their listing and visits t! heir Web site....Show more